TV Insider Selects Lemonwhale Publisher Video Platform to Engage Audiences with On-Demand and Live Entertainment Video

By February 27, 2017 Uncategorized No Comments

TV Insider Selects Lemonwhale Publisher Video Platform to Engage Audiences with On-Demand and Live Entertainment Video

  • TVInsider.com will bring its video content to audiences worldwide using Lemonwhale
  • Lemonwhale will provide a fast loading video player tailored to publisher use cases and user experience
  • Lemonwhale will bring TVInsider.com content to audiences faster than before

NEW YORK, Feb. 24th, 2017. TVInsider.com has selected Lemonwhale, a leading provider of video platforms for publishers, to deliver its video entertainment content to audiences around the world.

TVInsider.com is the television fan website of NTVB Media, publishers of TV Guide Magazine, TV Weekly, Channel Guide Magazine, HOPPER Magazine, View! Magazine and ReMIND Magazine. The site provides news, reviews and originally produced video, along with opportunities for people to engage and converse about their favorite television shows.

“We found Lemonwhale’s focus on publishers and providing the best end-user experience to be a compelling combination that fits our needs,” said Dan Criscenti, vice president of digital for NTVB Media. “Their platform gives us the ease and flexibility to publish live and on-demand video from any device, their configurable player is among the fastest we tested, and their technology stack integrates with our ad serving and analytics partners.”

Lemonwhale built the platform for publishers’ needs, including revenue growth, editorial content creation and easy technology integration. It features a fast loading video player that has multiple pre-configured options to increase audience engagement and video plays. The easy technology set-up with the publisher technology stack includes pre-integrations that allow publishers to launch their video service in a day.

“Our platform is aimed specifically at the needs of publishers, including handling short- and long-form video and allowing users to scroll through multiple views of content,” said Emanuel Viklund, CEO Lemonwhale. “We also make it easy to publish to social channels like Facebook, YouTube and Twitter based on your content strategy. On the business side, we integrate with ad networks and analytics systems to provide publishers like TVInsider.com with tools to effectively manage and grow their business.

The shift from text to video represents arguably the biggest opportunity for publishers to win, or lose, audiences over this decade. It is the third big shift in audience behavior since the inception of the Internet. Early in the 2000s, publishers evolved their product from a print to an online product. The second shift in behavior happened over the last few years when audiences moved from a desktop to a mobile first experience. With the rise of video, publishers have the possibility to vastly increase the audience engagement and expand the time spent on their sites. US adults were already in 2015 spending more than one hour per day to watch digital video content on mobiles and desktops, up from only 15 minutes per day in 2011, according to eMarketer. The rapid video growth is expected to continue worldwide and will be the key battleground as publishers redefine success from impressions to true and deep audience engagement. Lemonwhale provides a unique Video Platform built for Publishers to capture the video and live opportunity.

Contact Persons
Emanuel Viklund
CEO and President, Lemonwhale
+1 917 675-3457
emanuel.viklund@lemonwhale.com

About Lemonwhale www.lemonwhale.com
Lemonwhale provides a leading online video platform to support publishers and broadcasters to deliver unparalleled video and live experiences. The platform includes a comprehensive suite of products to create video, deliver it to audiences and monetize it. Founded in 2009, Lemonwhale is a privately held company headquartered in Stockholm, Sweden, but with customers on all five continents.

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