Flowplayer and Lemonwhale announce merger

By June 6, 2017 Uncategorized No Comments

Flowplayer and Lemonwhale merger creates a global leader in video platforms with superior performance and user experience

  • Flowplayer brings a global footprint, with the third most deployed online video player behind YouTube and Vimeo [1]
  • Lemonwhale brings a leading video platform for premium publishers, with premium customers across five continents
  • Merger will unify innovative technologies from each to create an online video platform that benefits existing and new customers to drive audience engagement and revenues

New York, June 6th, 2017. Today, Flowplayer, a privately held company in Finland specialising in online video players, and Lemonwhale, a privately held company in Sweden specialising in video platforms, announced that they will merge. The merger creates an online video platform and player proposition with the best performance and end-user experience in the market, and a global leader in deployed online video players.

The new combined company will serve prominent customers with the highest expectations for performance and user experience including enterprise customers Mercedes-Benz, NASA and IBM; content owners including Disney and Universal; publishers including Bonnier, Schibsted and La Nación; broadcasters including Discovery and Yle.

The new company will continue to be privately held, and will operate under the Flowplayer brand. Emanuel Viklund, Lemonwhale’s CEO, will be the CEO of the combined company. Anssi Piirainen, CEO of Flowplayer, will join the management team and drive the transition to a single company.

“Flowplayer is proud to join forces with Lemonwhale’s leading video platform,” says Anssi Piirainen, previous CEO at Flowplayer. “They complement us with an extensive video platform that will benefit our current and future customers. Even more importantly, they share our vision of providing the best performing video solution with a great user experience.”

“We have been focused on providing the best user experience and highest performing solution and our previous interaction with Flowplayer has been exceptional. The massive deployment they have achieved for their online video player is amazing, and serves as proof of their performance standards,” says Emanuel Viklund, current CEO at Lemonwhale and new CEO at Flowplayer. “I am deeply excited by the opportunity this merger creates. The new Flowplayer company has an established base beyond that of any similar competitor.”

The lead advisor on the transaction is PwC.

[1] SimilarTech 2017-05-17 “The Entire Internet”: https://www.similartech.com/categories/audio-video-media


Contact persons
Emanuel Viklund
CEO, Flowplayer
+46 76 222 78 53 or +1 917 675-3457


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