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Ad Campaigns
Advertising is all about making effiicient campaigns, meaning a certain set of ads during a defined period.
Lemonwhale Advertising Server gives you these capabilities. You can upload your ads, create and manage
your campaings, keep track of campaigns fullfillment and finally pulling out campaign reports.
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Ad Zones
Lemonwhale's Advertising Server has support for zones. A zone is an area on one or more web pages which share common
characterstics for example content and size of the area. With this functionality you can target ads to the in great detail.
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Format
Lemonwhale supports iRolls (pre-roll and post-roll), overlays and skyskrapers. We belive in Flash and
recommend you to create your Ad formats in Flash. Video Ads should be aligned to the actual video where
Lemonwhale recommend the Golden Video Ad Rule (GVAR).
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Integration
Although all Lemonwhale's flash players are pre-integrated with our advertising server, you can easily connect any flash player
to our advertising server. Through our api you can perform all common operations such as fetching ads for specific content.
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All campaigns are seamlessly pre-integrated in Lemonwhale's Flash players.
The Lemonwhale Advertising Server is designed to optimize the monetization of your video content.
You can work with different policies such as display frequency and content specific advertising.
To optimize the impact of campaigns you can choose multiple scheduling methods;
using end-date only, using a pre-defined budget or using a pre-defined number of impressions.
Lemonwhale delivers a pre-build suite of flashplayers for optimized interaction with the
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When you have a larger website with many different types of contents you probably want to control what advertisments are shown where in more detail.
If you are a newspaper for example, you would probably not like to display advertisments for beer and gambling in the video player for you fashion section.
The answer is to create ad zones which can help make advertisments more tailored to where the content is published.
For each video player that you publish, you can decide which zones the player belongs to.
When you book your campaign you decide if the campaign should be running across all players on your site or if it should only be displayed in some zones.
The advertisments will only be displayed in players which include the specified zone.
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Online Video Advertising is still nascent, therefore Lemonwhale have developed
rules of thumb in order to decide how to display video advertising. We have based
this research on a combination of existing web video and banner advertising and how tv advertising is delivered
(but adjusted slightly for the web format). Successful online video advertising should follow
the Golden Video Ad Rule for optimized monetization.
Golden Video Ad Rule (GVAR)
- Pre-roll - 1:10
Lenght of a pre-roll in relation to video is equal to 1:10
(e.g. a 3 min (180 seconds) video should be combined with a maximum length 18 seconds pre-roll)
- Overlay - 1:3
Duration of Overlay in reltion to video is equal to 1: 3
(E.g. A 3 min video should be combined with 1 Overlay)
Lengt of Overlay should be 30 seconds
- Post-roll - 1:10
Lenght of a post-roll in relation to video is equal to 1:10
(e.g. a 3 min (180 seconds) video should be combined with a maximum length 18 seconds post-roll)
- Skyskraper - 1:many
Skysraper has no duration or length as such, which means that you can play around with different skyskrapers
for a specific campaigns without enoying your end users
Advertising products
Lemonwhale offers five ways to monetize your video assets with advertising.
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Pre-roll
Description: A pre-roll is an advertising video displayed before the actual video content. Pre-rolls are played for the entire length and cannot be closed by viewer.
Required assets:
- FLV file - the actual pre-roll movie
Video format: FLV (Flash)
Resolution: 320x240 pixels (recommended)
Length: 5-20 seconds
Maximum size: 5MB
- URL - click-through URL which the user will be taken to if he/she clicks on the ad
Examples National Geographic / Seaworld
SD (Standard Definition)
HD (High Definition)
Examples BMW / HONDA
SD (Standard Definition)
HD (High Definition)
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Overlay
Description: An overlay is an ad displayed on top of the video during playtime. If clicking on the ad the user can either be taken to a mid-roll or to a web page.
Required assets:
- Banner (graphics to visualize on the screen) - a rectangular graphic representation of the overlay
Formats: GIF, PNG, JPG, SWF.
Dimension (width): 240-320 pixels
Dimension (heigth): 30-70 pixels
Maximum size: 500 KB
- URL - the click-through url where the user is taken (note: if there is a mid-roll associated with this overlay the mid-roll will be played instead of the URL)
Optional assets:
- Mid-roll
Examples National Geographic / Seaworld
SD (Standard Definition)
HD (High Definition)
Examples BMW / HONDA
SD (Standard Definition)
HD (High Definition)
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Mid-roll
Description: Mid-rolls are played for the entire length or until it is closed by the viewer. A click on the screen while the mid-roll is playing opens the target of the link in the browser. A mid-roll always comes with an overlay (see overlay) for more info.
Required assets:
- FLV file - the actual movie
Video format: FLV (Flash)
Resolution: 320x240 pixels (recommended)
Length: 5-20 seconds
Maximum size: 5MB
- URL - click-through URL which the user will be taken to if he/she clicks on the ad
Examples National Geographic / Seaworld
SD (Standard Definition)
HD (High Definition)
Examples BMW / HONDA
SD (Standard Definition)
HD (High Definition)
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Post-roll
Description: Post-rolls are advertising videos played after the video. Post-rolls are played for the entire length and cannot be closed by viewer.
Required assets:
- FLV file - the actual movie
Video format: FLV (Flash)
Resolution: 320x240 pixels (recommended)
Length: 5-20 seconds
Maximum size: 5MB
- URL - click-through URL which the user will be taken to if he/she clicks on the ad
Examples National Geographic / Seaworld
SD (Standard Definition)
HD (High Definition)
Examples BMW / HONDA
SD (Standard Definition)
HD (High Defintion)
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Skyscraper
Description: The skyscraper is placed in the flash player next to the video and when clicking on it the user will be taken to a new web page.
Required assets:
- Image file - the actual image
Image format: JPG, GIF
Resolution: 164*334 pixels (width x height)
Maximum size: 100kb
- URL - click-through URL which the user will be taken to if he/she clicks on the ad
Example TV Player
Example in TV Player
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Openess and flexibility are key assets when introdcing new tools into an existing environment. Lemonwhale belives in local
adaption and integration with components such as Flash players, statistics, video publishing.
Our robust APIs gives you possibilites to design your own Flash Player, adapt to your existing anlytic system,
integrate to your Content Management System (CMS).
For more information look at our API specification
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